NYU IMA Hypercinema Film Festival
Poster Design & Marketing
Project Goal: Create an eye-catching 18x24 in poster to be distributed throughout the Interactive Media Arts floor and digitally through emails, promoting the Hypercinema festival with free dumplings and calling out for student submission.
Typography & Aesthetics: Combined heavy sans-serif type with repeated text grids, high-contrast imagery, and neon color gradients to evoke a Y2K brutalist aesthetic that instantly catches attention in high-traffic campus spaces.
Composition & Layout: Structured key event details (date, time, venue, QR code submission portal, and free food perks) into clear focal points, ensuring immediate legibility without losing the campaign's high-energy vibe.
Disclaimers & Toolkit: Designed using Canva, p5.js, and Adobe Creative Cloud. Created for NYU Interactive Media Arts (IMA). The second poster features a screenshot of 2024 Film Festival student works, and the cover poster uses a mockup from Magnific.