Glow Recipe — Digital Campaign Extension
Watermelon Milk Cushion Cream Campaign and Brand Study
To celebrate the launch of Glow Recipe's newest summer product drop, I developed a 360° digital campaign extension working strictly within this campaign's vibrant summer, watermelon-inspired identity guidelines.
Project Goal: demonstrate how a singular product launch concept can seamlessly adapt across multiple dimensions: a vertical layout for fast-paced Instagram Stories, a tactile composition for the Instagram Feed, and a high-contrast, conversion-focused banner for Email Marketing.
Typography: Utilized clean geometric typography (Montserrat) to give the campaign a modern, premium skincare feel while keeping the hierarchy focused on product benefits.
Composition & Depth: Sourced and composed vibrant, high-contrast watermelon photography to create a fresh, tactile summer aesthetic. Placed the product front-and-center to maximize brand recognition and drive conversions across social and email channels.
Instagram Story
Email Header
Instagram Post
Moodboard and Brand Identity: Pink, Vibrant, Clean, Glow
Project Disclaimers & Toolkit: This project is a creative campaign extension intended for portfolio demonstration purposes only. Core product visuals are properties of Glow Recipe, and moodboard texture photography was sourced across Unsplash, Pinterest, and Google reference libraries. Assets were modified and composed utilizing Canva and Adobe Express.